The True Motion Auto newsletter is a free, twice-weekly email — a Tuesday deals/news digest and a Friday deep-dive guide — with no spam, no more than 2 emails a week, and one-click unsubscribe on every send. Signing up takes an email address and about 10 seconds; new subscribers get a free downloadable pre-purchase checklist immediately. Roughly 1 in 3 subscribers open a given issue, well above the ~21% industry average for automotive email, because content is filtered to the vehicle segments a reader actually cares about.
At a glance
| Detail | What to expect |
|---|---|
| Frequency | 2 emails/week (Tue news+deals, Fri deep-dive) |
| Cost | Free, always |
| Sign-up time | ~10 seconds, email only |
| Welcome gift | Free pre-purchase checklist PDF |
| Unsubscribe | One click, on every email |
| Data use | Never sold to third parties |
What's actually in each issue
The Tuesday email is a fast-read digest: the week's notable new-car and EV news, a rotating list of verified used-car deals in the reader's price band, and one reader question answered. The Friday email is longer — a single deep-dive guide (a buying comparison, a maintenance explainer, a regional regulation update) pulled from the site's most-read new content. Neither email is an ad wrapper; roughly 80% of the content is the same editorial material published on the site, just delivered before it's searched for.
Segments you can opt into
- New & used car buying — comparisons, deal alerts, financing basics
- EV & hybrid — charging, incentives, range and battery health
- Maintenance & ownership — service schedules, DIY guides, recall alerts
- Regional — India, UK or US-specific registration, tax and market notes
How sign-up works
- Enter an email address in the box on this page or any article footer.
- Confirm via the double opt-in email (keeps deliverability high and spam-flags low).
- Pick up to 3 content segments — this filters what shows up in your inbox.
- Receive the welcome sequence (see Related below) starting immediately.
Why the frequency is capped at two a week
Automotive purchase and ownership decisions are infrequent — most readers touch the site a handful of times a year. Sending daily email trains people to ignore the sender, which is why the newsletter caps at two: enough to stay useful when something relevant happens (a deal, a recall, a season change), not enough to feel like noise. Open rates back this up — cadence above three per week measurably drops opens on later sends in internal testing patterns common across the auto-media industry.
What you won't get
- No third-party ads inserted into the body of the email.
- No sale of your email address to dealers or data brokers.
- No daily blast — the cap is hard-coded into the send schedule.
Managing or leaving the list
Every email carries a one-click unsubscribe link in the footer, and preferences (segments, frequency) can be changed anytime from the same link without leaving the list entirely. Subscribers who go quiet for 6 months are moved into a win-back sequence (see the related article) rather than being silently dropped or endlessly emailed.
This page describes an editorial newsletter, not a sales list — you won't be added to a dealership calling list by subscribing here. Segment choices can be changed after sign-up; nothing is locked in at signup.
Frequently asked questions
Is the True Motion Auto newsletter free?
How often will I actually get emails?
Can I choose what topics I get?
Will my email be sold or shared?
What do I get immediately after signing up?
How do I unsubscribe?
Sources & further reading
Figures, prices and policy details were current at the last-updated date above. Automotive pricing, incentives and regulations change frequently — verify time-sensitive details with the linked primary sources. Read our editorial policy and fact-checking standards.
