Brand guide · updated August 2026

Alfa Romeo

Few badges carry more romance than Alfa Romeo's — over a century of racing pedigree, beautiful design and cars that prioritise feel over spreadsheet perfection. The modern Giulia saloon and Stelvio SUV are among the best-steering cars in their classes, and the Quadrifoglio versions are genuine performance icons. Alfa's historic weaknesses — patchy reliability and thin dealer networks — have improved under Stellantis, though the reputation lingers in resale values. Alfas are bought with the heart and justified with the chassis; for a certain kind of driver, nothing else will do.