Brand guide · updated August 2026

Buick

Buick is General Motors' quiet achiever — America's oldest surviving car brand, now an all-SUV line that sells calm rather than sport. The Encore GX and Envision cover the compact tiers while the three-row Enclave plays the value-premium card against pricier badges. Buick's pitch is hushed cabins, soft rides and generous equipment for thousands less than luxury marques — a formula that consistently tops owner-satisfaction surveys even as brand awareness fades among younger buyers. It is the sensible end of premium: rarely exciting, reliably pleasant.