Brand guide · updated August 2026

Cadillac

Cadillac is American luxury's standard-bearer — the brand that gave the language 'the Cadillac of' as a superlative. The Escalade remains the definitive statement SUV, the V-Series builds genuine performance credibility, and the Lyriq spearheads one of the industry's most committed EV pivots, followed by Optiq and Vistiq. Cabin tech leads with pillar-to-pillar displays and Super Cruise hands-free driving. Cadillac still fights German badge prestige and its own reliability history, but its current design confidence and EV execution are the strongest in decades.