Brand guide · updated August 2026

CUPRA

CUPRA began as SEAT's performance badge and became the group's growth story: a standalone brand selling Volkswagen engineering with Barcelona attitude. The Formentor crossover is its defining product, the Born gives the VW ID.3 platform genuine verve, and the Tavascan and Terramar extend the copper-accented formula into electric coupe-SUVs and family territory. CUPRA's trick is emotional design and sharper chassis tuning at prices below premium badges. The catch: cabins share VW Group hardware, and the brand's long-term identity beyond 'sporty SEAT' is still being written.