Brand guide · updated August 2026

Dodge

Dodge is Detroit attitude distilled: the brand of Hemi V8s, Hellcats and quarter-mile bragging rights. The current era is transitional — the electric Charger Daytona arrived to a cool reception, prompting the twin-turbo Sixpack gas versions, while the ancient-but-extended Durango keeps V8 three-row muscle alive into 2028 and the Hornet compact came and went. Dodge sells emotion first: power-per-dollar unmatched by any mainstream badge, wrapped in unapologetic styling. Refinement, efficiency and cabin tech trail rivals — its buyers rarely mind.