Brand guide · updated August 2026

GWM ORA

GWM ORA is Great Wall Motor's electric-only brand, known in Britain for the 03 (née Funky Cat) — a retro-faced EV hatchback that pairs distinctive design with generous kit at keen prices. Build quality surprises positively; software, efficiency and the dealer footprint are works in progress, and residuals carry new-brand uncertainty. ORA's role in the market is pressure: another credible Chinese entrant making established brands justify their premiums, one five-star-safety budget EV at a time.