Brand guide · updated August 2026

Jaecoo

Jaecoo is half of Chery's twin-brand UK assault (with Omoda) — the more rugged-styled arm, led by the J7 SUV whose plug-in hybrid version pairs Range Rover-adjacent looks with startling pricing. Equipment lists read like options catalogues fitted as standard, and the brand's UK dealer network has grown at remarkable speed. The unknowns are the usual new-entrant trio: software polish, long-term reliability data and residual values. As a monthly-payment proposition, Jaecoo undercuts hard enough that many buyers are happy to be the data.