Brand guide · updated August 2026

Lucid

Lucid builds America's most efficient EVs: the Air saloon set range records with startling miles-per-kWh, and the Gravity SUV brings the same in-house motor and 900-volt expertise to family duty. Engineering leadership is real — Lucid's drivetrains embarrass legacy rivals on efficiency — while the business rests on Saudi PIF backing and volumes that remain boutique. Software polish, service coverage and residuals carry young-brand risk. For technology-first EV buyers, though, Lucid is the benchmark Tesla now chases.