Brand guide · updated August 2026

Omoda

Omoda is the style-led half of Chery's UK double act (Jaecoo being the rugged one): coupe-ish crossovers like the 5 and electric E5 that lead with sharp design and long equipment lists at prices that undercut established rivals by thousands. Growth has been rapid, warranty cover generous, and the value equation genuinely disruptive. The counterweights are the new-entrant standards: driving polish and software maturity behind the class best, and residuals that remain a question mark while the brand builds history. As a monthly-cost proposition, it demands consideration.