Brand guide · updated August 2026

Slate

Slate Auto attacks EV pricing with subtraction: its $24,950 two-seat electric pickup deletes the touchscreen, paint options and complexity, shipping as a grey composite blank canvas buyers customise with kits — including a $5,000 conversion that turns truck into SUV. Backed by Jeff Bezos and built in Indiana, it drew 180,000+ reservations before delivery. Range (about 205 miles) and spartan spec suit second-car duty; the wager is that America wants honest cheap transport more than features. First deliveries will answer it.