Brand guide · updated August 2026

Xpeng

Xpeng is one of China's tech-first EV champions: the G6 and G9 SUVs bring 800-volt ultra-fast charging, strong efficiency and advanced driver-assist hardware at prices that undercut the Model Y playbook they openly study. A landmark Volkswagen partnership validated the software stack the brand leads with. UK presence is young — dealer coverage, residuals and long-term support carry the usual new-entrant asterisks — but on charging speed per pound, Xpeng's engineering case is immediately competitive.