True Motion Auto creators (paid partners, affiliates, and featured community contributors) agree to four binding standards: disclose every paid or affiliate relationship per FTC guidance, never fabricate specs/prices/test results, avoid unsubstantiated safety claims, and stay within the platform's community guidelines. Violations follow a documented review process rather than instant removal for first-time issues — except fabricated safety claims or undisclosed material payment, which can result in immediate content removal and partnership termination. Creators are required to re-confirm this code annually or whenever it's materially updated.
At a glance
| Standard | Requirement |
|---|---|
| Disclosure | All paid/affiliate relationships disclosed per FTC rules |
| Accuracy | No fabricated specs, prices, or test results |
| Safety claims | No unsubstantiated safety/reliability claims |
| Platform rules | Same community guidelines apply to creators |
| Re-confirmation | Annually or on material policy update |
| Severe violation outcome | Immediate removal + partnership termination |
Why creators sign a separate code
Creators speak with more perceived authority than an anonymous forum post — a paid partner's "this is the best oil filter" carries different weight than the same line from a random commenter, which is exactly why FTC disclosure rules exist and why True Motion Auto holds creators to a documented standard rather than relying on the general community guidelines alone.
The four standards, in detail
- Disclosure
Any paid placement, affiliate link, free product, or other material connection to a brand must be disclosed clearly and conspicuously — not buried in a bio link or an easily-missed hashtag. This mirrors FTC endorsement guidance and applies to every format (video, post, newsletter mention, livestream).
- Accuracy
Specs, prices, and test results a creator states as fact must be verifiable — if a creator hasn't independently tested a 0-60 time or fuel economy figure, it needs to be attributed to its actual source (manufacturer spec, EPA rating) rather than presented as the creator's own measured result.
- Safety claims
Claims about crash safety, reliability, or recall status must trace to a real source (NHTSA, IIHS, manufacturer recall notice) — creators can share personal experience ("mine never had this issue") but can't state it as a general safety fact about the model.
- Platform rules apply equally
Creators follow the same Community Guidelines as any other contributor — a paid partnership doesn't exempt content from the respect, on-topic, or legality rules.
Enforcement process
- Flagged content is reviewed by editorial/moderation against the specific standard in question.
- Minor or first-time issues: creator is contacted, given a chance to correct or add disclosure, and content is updated rather than removed outright.
- Repeated or moderate violations: documented warning, added to the creator's standing record.
- Severe violations (fabricated safety claims, undisclosed material payment): immediate content removal and termination of the creator partnership, without the standard warning step.
This code is signed as part of onboarding and re-confirmed annually or whenever materially updated. Questions about a specific disclosure situation should go to the partnerships team before publishing, not after.
Frequently asked questions
Do True Motion Auto creators have to disclose free products?
What happens if a creator states a fabricated safety claim?
Can creators share personal opinions about a car's reliability?
How often do creators need to re-confirm the code of conduct?
Do creators follow different community rules than regular users?
Sources & further reading
- Disclosures 101 for Social Media Influencers — Federal Trade Commission
- Endorsement Guides: What People Are Asking — Federal Trade Commission
Figures, prices and policy details were current at the last-updated date above. Automotive pricing, incentives and regulations change frequently — verify time-sensitive details with the linked primary sources. Read our editorial policy and fact-checking standards.
