Brand guide · updated August 2026

Acura

Acura was the first Japanese luxury marque in America, launched by Honda in 1986 — beating Lexus and Infiniti to the idea. Its formula has barely moved since: Honda engineering and dependability wrapped in sharper styling and richer cabins, at prices that undercut the German establishment. The MDX and RDX SUVs carry the volume, the Integra revived a beloved nameplate, and Type S versions add genuine pace. Acura's weakness has been brand heat — it rarely excites like the Germans — but its ownership math (reliability, resale, running costs) remains among the segment's most rational.