Brand guide · updated August 2026

Genesis

Genesis is Hyundai Group's luxury statement — and the fastest-credibility-gain in the premium segment's modern history. The GV70 and GV80 SUVs and G-badged saloons deliver German-adjacent refinement, bolder design and startling equipment for notably less money, backed by ownership care (long warranties, valet servicing in some markets) the establishment doesn't match. Electrified versions borrow Hyundai's excellent 800-volt hardware. Badge prestige and residuals remain the gap to close; on product alone, Genesis already competes.