Brand guide · updated August 2026

Lamborghini

Lamborghini is the supercar as spectacle: founded to out-do Ferrari and still doing it by decibel and doorstop-wedge design. The Revuelto hybridises the sacred V12, the Temerario replaces the Huracán, and the Urus SUV — once heresy — now funds the theatre by outselling everything else combined. Under Audi's stewardship the engineering matured without taming the drama. Ownership economics mirror Ferrari's: strong values for limited cars, heroic running costs, waiting lists as status. The poster-car brand, still.