Brand guide · updated August 2026

Lexus

Lexus proved luxury could be dependable: born in 1989 with the LS 400, it has topped reliability and dealer-satisfaction surveys almost annually since. The RX defined the luxury crossover and its hybrid versions carry Toyota's bulletproof electrified know-how; the NX, GX and TX extend the family, while the LC coupe shows the brand can do soul. Lexus trades ultimate dynamics for serenity — steering feel and infotainment have historically lagged Germany — but for buyers ranking ownership peace above lap times, it remains the rational luxury answer.