Offer alerts match you to dealers within a 50-mile default radius (adjustable) based on models you've saved or followed, and are capped at 2 emails per month regardless of how many dealers or promotions qualify. This is a separate opt-in from lead-follow-up consent — agreeing to receive offer alerts does not authorize a dealer to call or text you.
At a glance
| Setting | Default |
|---|---|
| Matching radius | 50 miles (adjustable 10-150 miles) |
| Frequency cap | 2 emails per month, combined across all matching dealers |
| Consent basis | Separate opt-in from lead follow-up consent |
| Unsubscribe scope | Per-dealer or all-dealer, from one screen |
| Content | Manufacturer incentives, dealer service specials, accessory bundles |
How matching works
Offer alerts draw on models you've saved, followed, or searched for, then match those against active, verified promotions from dealers within your radius. A dealer cannot buy placement into these alerts outside of that relevance match — this is not a paid ad slot.
What counts as an offer
- Manufacturer incentives (rebates, low-APR financing) tied to a model you've shown interest in.
- Dealer service specials (e.g., seasonal maintenance discounts) for vehicles you already own, if registered in My Garage.
- Accessory bundle promotions relevant to your vehicle's make and model.
Frequency and consolidation
Even if five dealers in your radius all have qualifying offers in the same week, you'll get at most 2 emails in that calendar month, consolidated into a single message ranked by relevance and distance rather than five separate emails. This cap exists specifically to prevent the flow from becoming a spam channel for dealer marketing teams.
Consent and unsubscribe
Offer alerts require their own opt-in, separate from the Dealer Lead Follow-Up Consent Flow — subscribing to offer alerts does not give any dealer permission to call or text you directly. You can unsubscribe from a single dealer's offers or from the whole alert type, and unsubscribes are honored immediately, not on the next monthly cycle.
Because the radius is based on your account's saved location, moving without updating it can mean you keep receiving offers for dealers that are no longer convenient — update your location in the Preference Centre after a move.
Frequently asked questions
How many dealer offer emails will I get?
Does subscribing to offer alerts let a dealer call me?
Can I widen or narrow the matching radius?
Can dealers pay to appear in my offer alerts?
Can I unsubscribe from just one dealer?
Sources & further reading
Figures, prices and policy details were current at the last-updated date above. Automotive pricing, incentives and regulations change frequently — verify time-sensitive details with the linked primary sources. Read our editorial policy and fact-checking standards.
