New accounts receive 5 onboarding touches over 21 days: a Day 0 welcome and preference setup, a Day 2 how-to on saving vehicles, a Day 6 community introduction, a Day 14 personalized recommendation email, and a Day 21 check-in. You can opt out of the journey at any point while keeping account-essential (transactional) emails, and completing your preferences early can shorten or skip remaining steps.
At a glance
| Day | Touch | Goal |
|---|---|---|
| 0 | Welcome + preference setup prompt | Capture consent and interests |
| 2 | How-to: saving vehicles & searches | Feature activation |
| 6 | Community introduction | Forum/comment awareness |
| 14 | Personalized recommendations | First tailored content |
| 21 | Check-in / satisfaction survey | Feedback + journey close |
Why a structured journey
A single generic welcome email tends to get ignored, while an unbounded stream of onboarding tips becomes noise. The 21-day journey is fixed-length and feature-focused: each touch introduces one thing to try, rather than an overview of the entire site at once.
The five touches
- Day 0 — Welcome. Confirms the account, prompts a first pass at the Preference Centre (interests, region, marketing opt-in).
- Day 2 — Save a car. A short how-to on wishlist and saved searches, skipped if you've already saved something.
- Day 6 — Community. Introduces commenting, forums, and the Follow feature.
- Day 14 — Personalized picks. The first recommendation email built from your first two weeks of activity.
- Day 21 — Check-in. A one-question satisfaction prompt and a summary of what's been set up on your account.
Adaptive shortening
If you complete a step's action early — for example, saving a vehicle within the first day — the corresponding email is skipped rather than sent anyway. Accounts that fully configure their Preference Centre on Day 0 typically receive only 2-3 of the 5 touches.
Opting out
You can stop the welcome journey at any time from the Preference Centre without affecting account-essential emails like password resets or order confirmations, which are always sent regardless of marketing preferences.
Opting out mid-journey does not resend skipped steps later — if you rejoin the marketing list afterward, you'll go straight into ongoing content (like the Community Digest) rather than restarting onboarding.
Frequently asked questions
How many welcome emails will I get as a new member?
Can I skip the welcome journey?
What's covered in the journey?
Does the journey restart if I come back after opting out?
Is the Day 21 survey mandatory?
Sources & further reading
- FTC — CAN-SPAM Act Compliance Guide for Business
- Nielsen Norman Group — 10 Usability Heuristics for User Interface Design
Figures, prices and policy details were current at the last-updated date above. Automotive pricing, incentives and regulations change frequently — verify time-sensitive details with the linked primary sources. Read our editorial policy and fact-checking standards.
