On-site personalization runs on first-party data only by default — no data is sold, and cross-context behavioral advertising requires a separate opt-in, consistent with California's CCPA/CPRA rules effective January 1, 2026 and the UK/EU GDPR right to object to profiling. Inferred browsing signals expire after 30 days, dashboard data is anonymized after 24 months of inactivity, and personalization is never applied to accounts registered as under 18.
At a glance
| Rule | Standard |
|---|---|
| Default personalization data | First-party, on-site activity only |
| Cross-context ad personalization | Opt-in only, off by default |
| Signal expiry | 30 days for browsing-based inference |
| Inactive data anonymization | 24 months |
| Minors | No personalization applied to under-18 accounts |
The core principle: minimize by default
True Motion Auto's personalization systems — recommendations, feeds, alerts, digests — are built to work from the smallest data footprint that still produces something useful, rather than collecting broadly and deciding later what to use. First-party activity (what you view, save, or follow on this site) powers the defaults; nothing is shared with outside data brokers to build your profile.
Opt-in vs. opt-out by feature
| Personalization type | Basis |
|---|---|
| On-site recommendations & feed | On by default, based on first-party data, with an off switch |
| Cross-context behavioral advertising | Off by default, opt-in required |
| Dealer/marketing communications | Opt-in required, per Preference Centre |
| Sale or sharing of personal information | Opt-out available ("Do Not Sell or Share") |
How this lines up with current law
California's CCPA/CPRA framework, with regulations effective January 1, 2026, requires a clear opt-out for the sale or sharing of personal information and, under newer automated-decision-making-technology rules, pre-use notice for profiling used in behavioral advertising. In the UK and EU, GDPR gives you the right to object to profiling at any time. True Motion Auto applies the more protective standard site-wide rather than region-by-region, so these controls are available to every account regardless of location.
Data lifecycle
- Browsing-based inference used for recommendations expires after 30 days (see Auto Recommended Content Rules).
- Saved-interest dashboard data is anonymized after 24 months of account inactivity (see Custom Dashboard for Saved Interests).
- No personalization — recommendations, targeted offers, or behavioral segmentation — is applied to accounts registered as under 18.
Turning off personalization does not make the site anonymous to us for security or fraud-prevention purposes — those systems operate independently and aren't affected by your personalization or advertising preferences.
Frequently asked questions
Does True Motion Auto sell my browsing data?
How long is my browsing data used for recommendations?
Can I object to profiling under GDPR?
Is personalization applied to teen accounts?
What happens to my data if I stop using my account?
Sources & further reading
- California DOJ — California Consumer Privacy Act (CCPA)
- California Privacy Protection Agency — CCPA regulations (eff. Jan 1, 2026)
- UK ICO — UK GDPR guidance and resources
Figures, prices and policy details were current at the last-updated date above. Automotive pricing, incentives and regulations change frequently — verify time-sensitive details with the linked primary sources. Read our editorial policy and fact-checking standards.
