We partner with manufacturers, dealers, lenders, insurers, and data providers through advertising, affiliate links, data-sharing agreements, and disclosed sponsored content — never through arrangements that give a partner control over editorial coverage. Every partnership type is disclosed where it touches a reader-facing page.
Types of partnership
| Partnership type | What it involves | Editorial impact |
|---|---|---|
| Advertising | Display, native, and newsletter placements | None — kept separate from coverage decisions |
| Affiliate | Commission on completed purchases/applications via tracked links | None — doesn't affect what's recommended |
| Data/press access | Manufacturer press kits, embargoed launch information | Disclosed access, not endorsement |
| Sponsored content | Paid, clearly labelled articles or guides | Labelled distinctly from independent editorial |
Why we work with industry partners at all
Manufacturers, dealers, and financial services companies are part of the ecosystem we cover, and reasonable commercial relationships — advertising, affiliate links, press access — are normal for an independent publisher. The rule that matters is that none of them buy editorial influence.
What partnerships give a company
- Visibility through advertising or sponsored content, always labelled
- Affiliate revenue share where a reader completes a purchase or application via a tracked link
- Early or embargoed access to press materials for launch coverage timing
- A direct line to our partnerships team for campaign or data collaboration ideas
What partnerships never give a company
No partnership tier includes approval rights over independent reviews or rankings, influence over scoring criteria, or the ability to suppress unfavourable coverage. This is enforced the same way regardless of partnership size.
Data and research partnerships
We also work with data providers and research organizations to strengthen sourcing for comparisons and rankings — these relationships are evaluated for data quality and independence, and any provider with a commercial stake in the outcome of a specific ranking is disclosed under our Comparison and Ranking Methodology.
How to start a conversation
Use the enquiry form on this page or our Media Kit page — our partnerships team will confirm which type of relationship fits what you're looking for and route you accordingly.
