The standard boilerplate: "True Motion Auto is an independent automotive publisher covering vehicle buying, ownership, maintenance, and the shift to EVs and hybrids across the US, UK, and India, with editorial coverage kept separate from advertising and affiliate revenue." Use it verbatim in press materials and citations; do not paraphrase it into a marketing claim we haven't made.
Standard short boilerplate
"True Motion Auto is an independent automotive publisher covering vehicle buying, ownership, maintenance, and the shift to EVs and hybrids across the US, UK, and India."
Standard long boilerplate
"True Motion Auto is an independent automotive content publisher helping readers in the US, UK, and India make confident decisions about buying, financing, maintaining, and running a vehicle. Coverage spans new and used car buying, ownership and running costs, safety, and the shift to EVs and hybrids, all written in plain English with editorial decisions kept independent of advertising and affiliate revenue."
When to use which version
| Use case | Version |
|---|---|
| Press release attribution line | Short boilerplate |
| Media kit or partnership one-pager | Long boilerplate |
| Academic or journalistic citation | Short boilerplate plus a link to the specific article cited |
Usage rules
- Use the boilerplate verbatim — don't add unverified claims (e.g. audience size figures not confirmed by our partnerships team)
- Don't imply endorsement of a third-party product by using the boilerplate alongside a specific brand claim
- Update to the current version if a newer boilerplate has been issued — always confirm with our press contact if unsure
Requests to use the True Motion Auto name or logo in a partner's own marketing materials go through our partnerships or press contact for approval — this boilerplate covers text description only, not visual brand assets.
