Brand guide · updated August 2026

Peugeot

Peugeot — the world's oldest surviving car brand, older than the car itself — sells design as a mainstream virtue: fang-lit faces, upmarket cabins and the divisive-but-distinctive i-Cockpit with its small wheel and high dials. The 208, 2008 and 3008 anchor a range fully electrified with e- variants, and current Peugeots genuinely feel a class above their pricing inside. Dynamics favour comfort over sparkle, and reliability sits mid-pack. For buyers wanting French flair without premium-badge money, Peugeot is the polished default.