Brand guide · updated August 2026
Nissan
OriginJapan Founded1933 ParentNissan Motor Co. MarketsUnited States · United Kingdom · India · Global
Nissan invented the modern crossover with the Qashqai and mainstreamed the EV with the Leaf — two revolutions the company has spent recent years trying to repeat amid restructuring. Today's range leans on the Qashqai and X-Trail's e-Power hybrids in Europe, the value-focused Magnite in India, and the trucks-and-Rogue backbone in America, with the Micra EV and new Leaf leading the next electric wave. The Z and GT-R keep performance heritage alive. Brand challenges are real — network shrinkage in India, sedan retreat in the US — but the engineering fundamentals remain sound and keenly priced.
Qashqai crossover pioneerLeaf EV legacyZ and GT-R performance
Nissan Reviews
All 6 models →
Nissan in Road Tests
6 ARTICLES
Nissan Tekton First Drive: Nissan's Comeback SUV for India 
Nissan Frontier Buyer's Guide: The Simple Truck in a Complicated Segment 
Nissan Altima Buyer's Guide: A Good Sedan on Death Row — and That's the Opportunity 
Nissan Sentra Buyer's Guide: The Redesign That Has to Carry the Sedan Flag 
Nissan Magnite Buyer's Guide: The 5-Star Bargain With One Big Catch 
Nissan Micra Buyer's Guide: The Renault 5 in a Nissan Suit — and That's a Compliment 
