Brand guide · updated August 2026

Ferrari

Ferrari is the supercar reference — the marque every rival measures against and every enthusiast ranks first or resents. The range runs from the V6-hybrid 296 through the SF90 and the Purosangue SUV to V12 specials, each pairing racing-derived engineering with waiting lists that make ownership itself an achievement. Values behave more like art than transport; depreciation is often negative for limited cars. Maintenance and options pricing are heroic. For this site's readers Ferrari mostly frames the aspiration ceiling — and the used-market entries where the dream becomes semi-attainable.