Brand guide · updated August 2026
Kia
OriginSouth Korea Founded1944 ParentHyundai Motor Group MarketsUnited States · United Kingdom · India · Global
Kia completed the same journey as sister-brand Hyundai with even more design swagger: the EV6 and EV9 collect world-car awards, the Telluride redefined value in America's three-row class, and the Sportage and Seltos anchor volume from Britain to Bangalore. The UK's 7-year warranty remains a segment benchmark, and Kia's cabins now out-style many premium badges. Reliability is strong, pricing keen, and the brand's only real ceiling is the badge itself — a ceiling each new launch raises.
Design confidenceEV6/EV9 award-winners7-year UK warranty
Kia Reviews
All 10 models →
Kia in Road Tests
10 ARTICLES
2026 Kia K4 Hatchback Review: The Compact Car Isn't Dead 
Kia EV2 Review: The Sub-£25K EV That Changes the Maths 
Kia Sportage Review: The Family SUV Benchmark, Updated 
Kia Seltos (New-Gen) Review: The Segment Favourite, Reinvented 
Kia Syros EV First Drive: The Compact Electric SUV Wildcard 
Farewell Verdict: 12 Months in a Kia Sportage — The Family-SUV Benchmark Holds 
Kia Telluride Buyer's Guide: The New Generation Raises the Game — and the Price 
Kia Carnival Buyer's Guide: The Minivan for People Who Swore Off Minivans 
Kia K5 Buyer's Guide: The Style Play in a Shrinking Field 
Kia EV3 Buyer's Guide: The Range King of Affordable EVs Kia in Comparisons & Rankings
8 ARTICLES
Kia Seltos vs Hyundai Creta: Compact SUV Comparison 
Tesla Model Y vs Hyundai Ioniq 5 vs Kia EV6 
Hyundai Ioniq 9 vs. Kia EV9 vs. VW ID.Buzz: Three-Row EV Showdown 
Renault 5 vs. VW ID Polo vs. Kia EV2: The Electric Supermini Decider 
Ford Puma vs. Nissan Qashqai vs. Kia Sportage: Britain's Best-Sellers, Ranked 
Kia Seltos vs. Hyundai Creta vs. Maruti Grand Vitara: Midsize SUV King 
Hyundai Elantra vs Kia K4: The Compact-Sedan Family Feud 
Hyundai vs Kia: Same Group, Different Souls — Which Korean Badge Fits You? 
