Brand guide · updated August 2026
Mahindra
OriginIndia Founded1945 ParentMahindra Group MarketsIndia
Mahindra is India's SUV specialist — a brand whose Thar, Scorpio and Bolero are cultural icons as much as vehicles. The modern era added polish without losing muscle: the XUV700 fights premium rivals on tech, the Thar Roxx made the icon family-usable with 5-star Bharat NCAP safety, the XUV 3XO packs segment-first kit, and the BE 6 and XEV 9e lead one of India's boldest home-grown EV pushes on the INGLO platform. Diesel torque and ladder-frame toughness remain house specialities. Panel fit and service consistency trail the badge's engineering ambition — rarely enough to dent its momentum.
Tough SUVsThar and Scorpio iconsBE 6 electric push
Mahindra in News & Trends
8 ARTICLES
Maruti vs Tata vs Mahindra: The Three-Way Fight for India's No. 2 Spot 
Mahindra Thar Facelift: What's Changing on India's Favourite Off-Roader 
Mahindra's 1.1-Lakh-Unit XUV700 and XUV400 Recall: What Owners Need to Know 
Mahindra XUV 7XO: The XUV700 Facelift That Renamed Itself 
Mahindra Scorpio-N Facelift 2026 Leads an Independence Day Triple: BE 6 Update and Vision S Also Expected on 15 August 
Mahindra Thar EV Launch Date: The Thar.e's Expected Price, Platform and Everything Reported So Far 
CAFE 3 Norms in India Drop the Small-Car Break: Why Tata and Mahindra Won, and Maruti Lost 
Mahindra Vision S: The "Mini Scorpio" Everyone Expects on Independence Day Mahindra in Road Tests
6 ARTICLES
Mahindra XEV 9e Review: India's Tech Flagship on Real Roads 
Mahindra BE 6 Review: Concept-Car Looks, Everyday Usability? 
Mahindra Thar Facelift First Drive: Sharper, Safer, Still a Thar 
Mahindra XUV 3XO Buyer's Guide: The 5-Star Value Assault 
Mahindra Thar Roxx Buyer's Guide: The Off-Roader That Learned Family Manners 
Mahindra Bolero Buyer's Guide: The Rural Institution Gets a Refresh Mahindra in Comparisons & Rankings
5 ARTICLES
Mahindra Thar vs Force Gurkha vs Suzuki Jimny: Compact Off-Roaders Compared 
Battle of the Brands: Tata vs Mahindra 
Tata Sierra EV vs. Mahindra BE 6: The New-Age Indian EV Heavyweights 
Mahindra Scorpio-N vs XUV700: The Family Fight for ₹20 Lakh 
Maruti, Tata or Mahindra? India's Big Three, Compared Without Loyalty 
