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Brand guide · updated August 2026

Ford Car and Truck Models

OriginUnited States Founded1903 ParentFord Motor Company MarketsUnited States · United Kingdom · Global

Ford spans more of this site's coverage than almost any brand: America's best-selling F-Series trucks, the Mustang's sixty-year muscle lineage, Britain's beloved (departed) Fiesta and Focus, and now the Universal EV platform gamble headlined by the $28,350 Fathom pickup. Ford's strengths are scale, truck know-how and cars that drive better than their prices suggest; its recurring weaknesses are quality wobbles (the EcoBoost wet-belt saga) and strategy zigzags on EVs. Few brands generate more search interest — or more strongly held opinions. Latest for owners: a fuel-tank recall on the 2026 F-150 is worth a VIN check, and our F-150 Lightning review covers the electric side of the truck story.

F-150 dominanceMustangUniversal EV platform (Fathom)

Ford Car and Truck Models Reviewed

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