Brand guide · updated August 2026
Ford
OriginUnited States Founded1903 ParentFord Motor Company MarketsUnited States · United Kingdom · Global
Ford spans more of this site's coverage than almost any brand: America's best-selling F-Series trucks, the Mustang's sixty-year muscle lineage, Britain's beloved (departed) Fiesta and Focus, and now the Universal EV platform gamble headlined by the $28,350 Fathom pickup. Ford's strengths are scale, truck know-how and cars that drive better than their prices suggest; its recurring weaknesses are quality wobbles (the EcoBoost wet-belt saga) and strategy zigzags on EVs. Few brands generate more search interest — or more strongly held opinions.
F-150 dominanceMustangUniversal EV platform (Fathom)
Ford Reviews
All 17 models →
Ford in Comparisons & Rankings
8 ARTICLES
Toyota Tacoma vs. Ford Ranger vs. Chevrolet Colorado: Midsize Truck Comparison 
Ford F-150 vs Ram 1500 vs Chevrolet Silverado: Full-Size Truck Comparison 
Jeep Wrangler vs Ford Bronco: Which Off-Roader Fits You? 
Honda Prelude vs. Toyota GR86 vs. Ford Mustang EcoBoost: Affordable Fun, Decided 
Ford Puma vs. Nissan Qashqai vs. Kia Sportage: Britain's Best-Sellers, Ranked 
Ford Maverick vs Hyundai Santa Cruz: The Small-Truck Decision 
FSD Subscription Price 2026: Tesla's $99 a Month vs Ford BlueCruise and GM Super Cruise 
Ford vs Chevrolet: America's Oldest Feud, Judged on Today's Showrooms Ford in Road Tests
6 ARTICLES
2026 Ford F-250 7.3 V8 Review: The Case for Gas Over Diesel 
Ford Puma Review: Why Britain's Best-Seller Keeps Winning 
Long-Term Intro: Ford Puma — Living With Britain's Favourite Car 
10,000-Mile Update: Our Ford Ranger Raptor's Running Costs, Logged 
Ford Fiesta Used Buyer's Guide: Britain's Favourite Car, Bought Wisely 
Ford Bronco Sport Buyer's Guide: The Little Bronco That's Actually Good Off-Road 
