Brand guide · updated August 2026
Toyota
OriginJapan Founded1937 ParentToyota Motor Corporation MarketsUnited States · United Kingdom · India · Global
Toyota is the industry's reference for making cars that simply work: the world's largest automaker, the pioneer that put hybrids in taxi fleets everywhere, and the badge whose resale and reliability records anchor every dependability table this site cites. The RAV4 and Corolla are global defaults, the Hilux and Land Cruiser are durability legends, and the multi-path powertrain strategy (hybrid, PHEV, EV, hydrogen) hedges the future rather than betting it. Driving excitement is rationed to GR models. For lowest-risk ownership, Toyota remains the answer most questions arrive at.
The world's #1 carmakerHybrid pioneersReliability benchmark
Toyota Reviews
All 23 models →
Toyota in Road Tests
14 ARTICLES
2026 Toyota bZ Review: The Renamed, Faster bZ4X Finally Makes Sense 
Toyota Urban Cruiser EV Review: Toyota's Cautious First Indian EV 
Tested: Toyota GR Corolla Premium Plus — The Fix Is In 
Long-Term Intro: Toyota bZ — The Reformed EV, Tested Over a Year 
Farewell Verdict: 40,000 Miles in a Toyota Prius — Reliability Report Card 
1998 Toyota Corolla vs. 2026 Corolla: What 28 Years Actually Changed 
Toyota Venza Used Buyer's Guide: The Quiet Hybrid Bargain Toyota Killed 
Toyota Land Cruiser Buyer's Guide: £80,000 of Genuine Article 
Toyota Urban Cruiser Hyryder Buyer's Guide: The 28 kmpl Argument 
Toyota Crown Signia Buyer's Guide: The Venza's Richer, Better Successor 
Mazda CX-50 Buyer's Guide: Mazda Style, Toyota Heart 
Toyota Hilux Buyer's Guide: The Ninth Generation Goes Electric (and Stays Diesel) Toyota in Comparisons & Rankings
9 ARTICLES
Honda Civic vs Toyota Corolla: Compact Sedan Comparison 
Toyota Land Cruiser vs Lexus GX vs Jeep Grand Cherokee 
Toyota Tacoma vs. Ford Ranger vs. Chevrolet Colorado: Midsize Truck Comparison 
Toyota Camry vs Honda Accord vs Hyundai Sonata 
Toyota RAV4 vs Honda CR-V vs Mazda CX-5 
Honda Prelude vs. Toyota GR86 vs. Ford Mustang EcoBoost: Affordable Fun, Decided 
Toyota RAV4 vs. Honda CR-V vs. Mazda CX-5: The Compact-SUV Default, Decided 
Toyota vs Honda: The Reliability Heavyweights, Settled Properly 
Land Rover vs Toyota: Defender or Land Cruiser — Luxury Icon vs Legend of Reliability 
